Research and Markets: U.S. Cosmetic & Toiletries Market Analysis - Out now!

Press Release Source: Research and Markets On Thursday June 16, 2011, 7:44 am EDT

DUBLIN--(BUSINESS WIRE)-- Research and Markets (http://www.researchandmarkets.com/research/0862f5/us_cosmetic_toil) has announced the addition of the "US Cosmetic & Toiletries Market Analysis" report to their offering.

Cosmetics & Toiletries market in the U.S. witnessed healthy recovery in the year 2010 after experiencing slowdown during the previous years. The recovery is a positive sign for marketers and leading brands as they are launching innovative products and services focused on specific consumer segments. The market grew by around 2.8% in 2010 crossing US$ 36 Billion over the previous year. Consumer remained the king during 2010 as they preferred multifunctional products with competitive pricing. It is projected that the return in confidence level will boost the cosmetics and toiletries sales in the country in future.

Further, with the economy reshaping to the pre-crisis level after the downturn, manufacturers and distributors of professional skin care are exerting a tremendous amount of time as well as money to lure customers back for expensive skin treatments and product purchases. These efforts are visible through heightened levels of product activity featuring advanced research and development formulae, as well as more extensive promotional support.

Natural and organic products are also gaining popularity in the U.S. The organic and natural personal care sector has observed higher growth rate compared to the total market for personal care products in the U.S. Additionally, new products with innovative formulations are driving market growth. In the current scenario, marketers are pressing their R&D efforts to develop greener products to satisfy consumer demand with sustainability becoming the prime focus for them. Locally made products or sourced ingredients are also gaining popularity.

In addition to the above, U.S. anti-aging skincare industry has been running at a high-neck speed since 2006. Alongside the naturals and organic segment, anti-aging skin care products have consistently provided strong growth in the U.S.; even during the past two years when sales have been hit by economic hardships and a shrinking consumer spend.

According to the report U.S. Cosmetic & Toiletries Market Analysis, there is a large room for future growth in the U.S. As per this study, the total market for cosmetics and toiletries is projected to reach around US$ 42 Billion by the end of 2015. Maximum of the growth will be accounted by the natural beauty products and anti aging products as consumers are becoming more aware of natural ingredients and their benefits.

Key Topics Covered:

1. Analyst View 2. Market Overview 3. U.S. Cosmetics and Toiletries Market Performance 4. Distribution Channel 5. Emerging Market Trends 6. Competitive Landscape List of Tables List of Charts

Companies Mentioned:

Procter & Gamble L'Oral Unilever Este Lauder Johnson & Johnson

For more information visit http://www.researchandmarkets.com/research/0862f5/us_cosmetic_toil

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India Targets $36 Billion Global Cosmetic Surgery Market

Looking for a nose job or a tummy tuck? It’s destination India. Asia’s third-largest economy is looking to further its reputation in the services sector by targeting the $36 billion global market for cosmetic medical services, or cosmetic surgery, which is growing at over 5 percent annually.

Peter Cade | Iconica | Getty Images

In the past five years, scores of Indian travel websites and entrepreneurial plastic surgeons have sprung up to use the power of the Internet to tap the "nip & tuck" or "pop for an op" market.

“We get 200 enquiries a month. Our patients are mainly from the UK, followed by U.S., Canada, Australia and African countries and the growth has been appreciable,” says Shweta Bhargav, a spokesperson for Indicure, a cosmedical tourism facilitator that reaches out to clients worldwide in 53 languages and has internationally certified surgeons on its panel.

According to a report by Global Industry Analysts, one of the world’s largest market research agencies, the U.S. is the biggest market for cosmetic procedures and is expected to reach $17.57 billion in 2015. In Europe, the market is expected to hit $2.66 billion by the same year.

According to consultants Deloitte, as many as 10 million Americans will seek medical remedies abroad by the year 2012 combining it with holidays, and India has its eyes trained on them.

Corporate hospital chains in India now have exclusive clinics focused on the cosmetic surgery market. In December 2010, India’s largest corporate healthcare group Apollo Hospital launched two exclusive cosmetic clinics in India’s southern cities of Chennai and Hyderabad. Plans are to set up six more across the country.

Chairman Dr. Prathap C Reddy said at the launch, "In the $1 trillion U.S. beauty and life enhancement market, $500 billion is with beauty shops and the rest with medical specialists. Apollo is gearing to tap that opportunity."

Dr. Devi Shetty, Chairman of Narayana Hrudalaya, often known as the Henry Ford of India for his low-cost medical services model, also has plans to set up a dedicated cosmetology clinic and aesthetic dentistry clinics across the country this year.

Other hospital groups in India like Fortis, Wockhardt and Max Healthcare have tied up with top U.S. medical travel facilitators websites like Healthbase.com and MedRetreat.com to cater to cosmedical tourism.

Dr. Ayyappan Thangavel, a practicing plastic surgeon in the western Indian city of Ahmedabad, says the country is seeing a huge cosmetic surgery explosion.

"My patients are housewives, students, businessmen, entertainers and they come from the U.S., U.K., Europe and Africa. About 80 percent of these foreign patients come for cosmetic reasons and only 20 percent for reconstructive procedures."

There are also a number of so-called "default patients." Like in the case of American Bill Vestal who runs an entertainment company. He came to Dr. Ayyappan for a dental implant, only to return a year later with his wife who was tempted to get a facelift given the lower cost here.

"India has all the ingredients to become a top-notch cosmetology hub. So long as it puts in place the right regulatory mechanism, the sky could be the limit," says Dr. Mohan Thomas, Medical Director at Cosmetic Institute of India (CSI) who is fashioning his cosmetic surgery practice in Mumbai on the lines of world-renowned Brazilian surgeon Ivo Pitanguy, known to be the "miracle man" behind several Hollywood stars.

There are several factors that work in India’s favor to become a front-runner in this market. First it has the expertise, around 2,500 certified plastic surgeons and their number is fast growing. A sizeable number of these doctors have been trained in the U.S., U.K. and Germany and have been certified by the American Board of Plastic Surgery, plus they have had long careers in international markets before returning home to practice.

According to a global survey conducted by the International Society of Aesthetic Plastic Surgery (ISAPS), India was ranked fourth with 894,700 surgical and non-surgical cosmetic procedures in 2010 thus accounting for 5.2 per cent of all procedures done worldwide. The Indian market is 14 times larger than Thailand, known as Asia’s plastic surgery hub, according to a recent study done by IBI Partners, an Asia-focused market research agency.

A report published by the Planning Commission of India shows the huge cost advantage that India has.? In general, a plastic surgery procedure that will cost $20,000 in the U.S. and $10,000 in Britain, will be $3,500 in Thailand and only $2,000 in India, the report said.

A botox treatment that costs $500-$800 in the U.S. can cost $150-$250 in India, a facelift will be $6,500 in the U.S. and just $2,800 in India, while a liposuction costs around $2,500 in India compared with $8,000 in the U.S.

Besides cost-competitiveness India also has a unique advantage that could catapult it ahead of its peers Thailand or Singapore. It is its tradition of Ayurveda and yoga, both Indian-origin practices that are now being perceived the world-over as complementary rehabilitative practices to modern surgical procedures.

"Cosmetic surgery is not just about altering the biological clock or genetics. It is as much about feel-good, wellness and self-confidence. The experience can be enhanced in India by Ayurveda and yoga practices," say Dr. Thomas.

"Our forecasts say that in the next three years India will be the most promising market in Asia with foreign patients almost doubling — from 8 percent in 2010 to a 15 percent market share,” says Paul Benning, Head of IBI Partners in Singapore.

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