Pure Illumination Natural Defining Mascara Now Sweeping Into Stores -- Pure Illumination Introduces Revolutionary LED ...

Kansas City, MO (PRWEB) May 21, 2011

Pure Illumination's new LED-lit Natural Defining Mascara is sweeping into stores as a new part of their ever expanding product line. With long lashes being the current focus of cosmetic trends, Pure Illumination is now offering a nature inspired formula that is water resistant.

Several features of Pure Illumination's new mascara make it unique. This Midnight Black mascara uses lanolin to help both condition and nourish lashes, resulting in a glossy, high-shine finish. A dual-purpose brush works to both lengthen the lashes and then separate them for a sweeping, defined look. The twist-top LED light helps reduce shadows under the eyebrows for expert application while the side mirror is perfect for on-the-go application.

“Lashes are the 'it-girl' of makeup right now,” said President of The Lano Company Miranda Coggins. “We want women to be able to have sweeping lashes with a mascara formula that was not only water resistant but also conditioning. The lanolin in our Natural Defining Mascara does just that.”

Not only does the lanolin in this product provide conditioning for gorgeous lashes, but the packaging also features a dual-sided brush, twist-top light and a side mirror, allowing for expert placement and long, lush lashes.

The Lano Company’s key ingredient for its product is lanolin which known for conditioning, waterproofing and protecting sensitive skin. In this mascara, Lanolin is a conditioning component that helps eyelashes.

“With a simple twist of the wrist, women can now brush on dramatic, stunning lashes,” stated Coggins.

Pure Illumination's Natural Defining Mascara joins other successful products in the cosmetic line – Pure Illumination Lip Gloss, Plumper and Nail Polish. Pure Illumination Natural Defining Mascara retails for $25 and is available for purchase online with free shipping at http://www.TheLanoCompany.com; at specialty boutiques, salons and spas; or by calling 1-866- 4MY-LANO.

About The Lano Company: The Lano Company was literally “cooked-up” by a regular person with a need that wasn’t being met. As new mom with lots on her plate, Miranda Coggins was uncomfortable and needed a solution for her chronic chapped lips. She finally reached for the lanolin, which is used for women who are breastfeeding. Feeling relief, she knew she was onto something. After trial after trial in her kitchen, she found a formula that worked, and a company was born. Specializing in lanolin-based cosmetic products, The Lano Company now produces high quality products inspired by nature such as Lano Lip balms, natural hydrating lip therapies in a wide variety of colors, lip scrubs, mascara and even aromatherapy candles. For more information, please visit http://www.TheLanoCompany.com, email LanoOrders(at)comcast(dot)net or call 1-866-4MY-LANO.

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Swanson Health Products Introduces New Line of Natural Health & Beauty Products

Fargo ND (PRWEB) April 25, 2011

Swanson Health Products is launching Swanson Cosmetic Science, its own brand of natural health and beauty products. Product Developers at Swanson Health Products created new formulas and reformulated best-selling Swanson personal care products to represent an array of beauty support as part of this product line. Included in Swanson Cosmetic Science are formulas for hair care, skin care, cleansers, toners, moisturizing oils and nourishing supplements.

Swanson Cosmetic Science products are as close to 100% natural as possible. They are guaranteed to be at least 90% natural and free of the unwanted ingredients commonly found in drugstore brand products, like parabens and sodium lauryl sulfate (SLS). The Swanson Cosmetic Science brand is also free of preservatives, perfumes and unnecessary additives. When the use of small amounts of synthetic materials can’t be avoided, Swanson guarantees only the highest quality, safest ingredients are selected.

Cleansing and moisturizing formulas feature natural ingredients like biotin, tea tree oil, hyaluronic acid, emu oil, DMAE and CoQ10. Swanson Cosmetic Science products come in specially designed packages. Instead of wide-mouth jars that can harbor bacteria, creams and lotions are in sealed pump dispensers to protect freshness and purity. Supplements in the Swanson Cosmetic Line nourish from the inside out. Swanson has included beautifying nutrients like silica and gelatin, along with our innovative anti-aging supplement, InjuvR.

In the months to come, more items will be added to the Swanson Cosmetic Science line of products, including emerging ingredients like ceramides. Jessica Pitzel, Product Development Specialist at Swanson Health Products, says, “We have our products custom blended just for us so we are always keeping an eye out for the newest, highest quality, cutting edge ingredients.”

Swanson Health Products is an industry leader in bringing vitamins direct to consumers at the lowest prices possible. Swanson Health Products, located in Fargo, ND, offers the highest quality vitamins, supplements and natural health care products and is Good Manufacturing Practices certified. Swanson Health Products goes a step beyond its competitors by offering powerful guarantees. All products are backed by a 100% Satisfaction, Money-Back Guarantee and Double the Difference Lowest Price Guarantee. For more information, please visit swansonvitamins.com.

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