Sunday, June 26, 2011

Photocure launches Photodynamic Cosmetic for improving skin appearance

Photocure, the world leader in photodynamic technology today announced the commercial launch of Allumera in the US, the first Photodynamic Cosmetic specifically formulated to improve the overall appearance of skin, reduce outward signs of aging and minimize the appearance of pores with minimal downtime and results that last.

"There is an unmet need in the aesthetic dermatology market and by utilizing Photocure's technology Allumera fills that gap for Dermatologists and consumers who want a non-invasive method for improving the overall appearance of their skin," said Kjetil Hestdal President and CEO of Photocure.

Look Your Best At Any Age

A large consumer study was completed in the US. In a survey of study participants conducted three months after the last Allumera cosmetic treatment, the majority of women reported:

Their skin looked and felt more radiant.Their skin felt better hydrated and smoother.Their skin felt revitalized, younger-looking and more beautiful.They would recommend Allumera to a friend.

Additionally, participants who received three Allumera cosmetic treatments experienced a 44% reduction?in the appearance of pores, three months after the last treatment.

"Allumera is an exciting, effective new option for patients that want their skin to look refreshed and timeless, without the down time of more aggressive procedures," said Dr. Jeanine Downie, Director of Image Dermatology PC. ?"The innovation Allumera brings to the non-invasive category is the reduction in the appearance of pores, with results that last."


View the original article here

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