Monday, April 11, 2011

Our $1bn addiction to cosmetic surgery

 Australians wants to stay beautiful and will pay big money to do so / Herald Sun Source: Herald Sun


COSMETIC procedures in Australia, including breast augmentation and liposuction, is now worth about $1 billion a year, a conference of surgeons has been told.


The annual Cosmetex conference, run by the Australasian College of Cosmetic Surgery (ACCS), opened in Hobart featuring about 700 Australian and international doctors.


ACCS president Russell Knudsen said the global downturn had not adversely affected the Australian industry.


"Demand for cosmetic medical procedures has continued to rise with college member practices reporting increases of 10-20 per cent over the last 12 months," Dr Knudsen said.


"When you consider the number of cosmetic procedures performed, and the number of take-home anti-ageing products consumed, it is reasonable to estimate that Australians now spend as much as $1 billion annually on appearance medicine."


Dr Knudsen said there were around 16,000 breast augmentations performed in the last year and 15,000 liposuction procedures.


The Cosmetex conference runs until Saturday.


View the original article here

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